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Project case studies
The following projects illustrate how Brand Calibration™ by I am Nobilis helped our clients with ‘best-in-class’ solutions. Each project required a multi-disciplinary approach and methodology including brand strategy, business vision, brand identity, assets and content creation.
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Institute Dentalna Jelusic
'Anatomy of a Smile'
Contact us for more Information.
Contact us for more Information.
Patch and Scott
'True Luxury Pedigree'
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Bespoke components, handmade, polished and painted edges, Italian patent finishes, french calf leather, drawstring bag, luxury papers and sold in discerning boutiques to the glitterati. Capri, Amalfi, Sevilla and the Hamptons...
Maybe Hermes, Tods, Goyard or ST Dupont? We created, designed and manufactured Patch & Scott to enter into the multi billion dollar pet industry. Using only the finest materials and manufactured exclusively in Europe by the factory that produces for Coach and Mulberry.
Patch & Scott was launched at the Cartier Polo and was sold internationally in luxury boutiques and stores including Harrods.
'True pedigree for our four legged friends'
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Bespoke components, handmade, polished and painted edges, Italian patent finishes, french calf leather, drawstring bag, luxury papers and sold in discerning boutiques to the glitterati. Capri, Amalfi, Sevilla and the Hamptons...
Maybe Hermes, Tods, Goyard or ST Dupont? We created, designed and manufactured Patch & Scott to enter into the multi billion dollar pet industry. Using only the finest materials and manufactured exclusively in Europe by the factory that produces for Coach and Mulberry.
Patch & Scott was launched at the Cartier Polo and was sold internationally in luxury boutiques and stores including Harrods.
'True pedigree for our four legged friends'
Monarchy London
'Haute Maroquinerie'
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Consumers desire and engagement with products has changed radically meaning brands without dynamic social engagement fail.
Monarchy was created from the platform of consumer/social engagement. Created by influencers for influencers with the design, exclusivity of products and story at its core. I worked closely with the team and investors to develop the brand platform, marketing story, designs language, finance and launch the brand.
The launch of the brand was carefully ‘stage’ managed to release only limited amounts of products through celebrities social media and to encourage pre-registration to invitation ONLY sales events.
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Consumers desire and engagement with products has changed radically meaning brands without dynamic social engagement fail.
Monarchy was created from the platform of consumer/social engagement. Created by influencers for influencers with the design, exclusivity of products and story at its core. I worked closely with the team and investors to develop the brand platform, marketing story, designs language, finance and launch the brand.
The launch of the brand was carefully ‘stage’ managed to release only limited amounts of products through celebrities social media and to encourage pre-registration to invitation ONLY sales events.
Princesse d'Isenbourg Caviar
'Royal Sustainability'
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Contact us for more Information.
Dunhill (BAT)
'True taste discerns'
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Understanding what drives the ‘ultimate luxury consumer’ to desire products and make purchase is not only based on pure price.
I was commissioned by Grey advertising (G2) to define, understand and covert the ‘true luxury’ consumer to the DUNHILL range of products including Single Leaf, Bespoke and cigars primarily in the ‘dark markets’ of the globe.
The key drivers for this discerning consumer being provenance, expertise, rarity and ultimate product delivery but has subtle difference in markets such as Asia.
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Understanding what drives the ‘ultimate luxury consumer’ to desire products and make purchase is not only based on pure price.
I was commissioned by Grey advertising (G2) to define, understand and covert the ‘true luxury’ consumer to the DUNHILL range of products including Single Leaf, Bespoke and cigars primarily in the ‘dark markets’ of the globe.
The key drivers for this discerning consumer being provenance, expertise, rarity and ultimate product delivery but has subtle difference in markets such as Asia.
British Airways
'An Attitude for Altitude'
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My experience with British Airways covers projects and initiatives over the past
20 years. The most notable examples include ‘Espace’ the complete Onground experience worldwide and ‘Well-being in the Air’ inflight health programme. These projects included global strategies, consumer insight, flight audits, passenger experience, cabin interiors, lounge consultation, global signage strategies and inflight ‘well-being’ movie.
ESPACE
The complete on strategy for the ‘Entire on ground experience for BA’.
WELL-BEING IN THE AIR
The strategy & collateral for the ‘Well being in the Air’ programme including Well-being Essentials Pack and Well - Being inflight Movie.
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My experience with British Airways covers projects and initiatives over the past
20 years. The most notable examples include ‘Espace’ the complete Onground experience worldwide and ‘Well-being in the Air’ inflight health programme. These projects included global strategies, consumer insight, flight audits, passenger experience, cabin interiors, lounge consultation, global signage strategies and inflight ‘well-being’ movie.
ESPACE
The complete on strategy for the ‘Entire on ground experience for BA’.
WELL-BEING IN THE AIR
The strategy & collateral for the ‘Well being in the Air’ programme including Well-being Essentials Pack and Well - Being inflight Movie.
Waitrose
'The New Food Culture'
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Many years ago I met the board of Waitrose and was presented with a book The ‘Waitrose Constitution’. Waitrose is a different breed of company with the most amazing set of values and provenance at its core. Unfortunately at the time the stores felt like a Hospital... The project was to update Waitrose...
My strategy was to bring alive ‘joy of food’ to differentiate Waitrose as the leader in ‘new food culture’ and the issues of sustainability, provenance and convenience. This was something more ‘Waitrose’ and not about ‘colour and cardboard’.
Our experience in the Supermarket and food retail sector includes other projects for Interspar in Austria, SPC Bakery Cafés in Korea, China an the USA.
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Many years ago I met the board of Waitrose and was presented with a book The ‘Waitrose Constitution’. Waitrose is a different breed of company with the most amazing set of values and provenance at its core. Unfortunately at the time the stores felt like a Hospital... The project was to update Waitrose...
My strategy was to bring alive ‘joy of food’ to differentiate Waitrose as the leader in ‘new food culture’ and the issues of sustainability, provenance and convenience. This was something more ‘Waitrose’ and not about ‘colour and cardboard’.
Our experience in the Supermarket and food retail sector includes other projects for Interspar in Austria, SPC Bakery Cafés in Korea, China an the USA.
Hyundai Department Stores, Seoul
'Department Stories'
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Contact us for more Information.
SPC SQ Seoul
'Eat Urban Gangam'
Ritz Carton Jakarta
'Vanity of Wishes'
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The biggest challenge in the territory of the true luxury consumer is how to keep delivering beyond their expectations.
We worked with Ritz Carlton, Fairmont Hotels and other boutique independents hospitality destination to develop strategies for the discerning luxury traveller, the subtle art of tailoring experiences which feels personalised yet professional, unique even for the well travelled.
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The biggest challenge in the territory of the true luxury consumer is how to keep delivering beyond their expectations.
We worked with Ritz Carlton, Fairmont Hotels and other boutique independents hospitality destination to develop strategies for the discerning luxury traveller, the subtle art of tailoring experiences which feels personalised yet professional, unique even for the well travelled.
Royal Bank of Scotland
'From Vaults to Values'
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Our relationship with RBS started 20 years ago with the first rebrand and flaghship store in London opposite the Lloyds architectural icon. Since those heady days banking has lost the trust of the consumer since the banking crisis and further compounded by the range of consumer friendly credit.
Our emergent brand strategy sought to recapture the spirit of banking for the modern world. Banks were once trusted institutions, the bank manager the bastion of the commuinity. The strategy and brand collateral utilises sensorial imagery, art, clarity of architecture, a gentle authoritative tone of voice and design language both digitally and physically yet feels accessible to the masses.
Our experience in the investment and banking sector covers with major projects for Sparkasse (Erstebank) in Austria, the Arab bank of Australia, property investments companies and agents in London, Berlin and Zurich.
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Our relationship with RBS started 20 years ago with the first rebrand and flaghship store in London opposite the Lloyds architectural icon. Since those heady days banking has lost the trust of the consumer since the banking crisis and further compounded by the range of consumer friendly credit.
Our emergent brand strategy sought to recapture the spirit of banking for the modern world. Banks were once trusted institutions, the bank manager the bastion of the commuinity. The strategy and brand collateral utilises sensorial imagery, art, clarity of architecture, a gentle authoritative tone of voice and design language both digitally and physically yet feels accessible to the masses.
Our experience in the investment and banking sector covers with major projects for Sparkasse (Erstebank) in Austria, the Arab bank of Australia, property investments companies and agents in London, Berlin and Zurich.
Spc Group Asia
'Center of Design'
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