MOJJERE
‘Art of Origins’
African art is a highly collectable must-have, seen in sophisticated residences and elegant lifestyle magazines around the world. Its exotic nature and craftsmanship is rooted in ceremony and togetherness.
Central to our modern lifestyle rituals is the dining experience whether in Dakar, New York or Paris. This is how Mojjere was born. Working with the founder, we created Mojjere, its brand strategy, brand identity, product design, marketing philosophy, retail methodology and its ongoing growth strategy. The core of Mojjere is beautiful handcrafted collections and evocative stories. We curated photoshoots and brand movies focused on the exclusive products, lifestyle, craftsmanship and origins which we art directed and produced in Marrakech, Paris and the Côte d’Ivory. These gave us a rich and unique visual repertoire, woven across the brand from the website, brochures, social media and PR. Mojjere brand-build strategy included its launch at the renowned El Fenn, hotel in Marrakech, followed by creation of the flagship 'home of the brand' store in Dakar, an active retail strategy for international growth, supported by various events and pop-ups.
