I AM NOBILIS ATELIER

‘Memories of the Grand Tour’

Translating the world of discerning luxury means a world of refined materials, attention to detail, craftsmanship, cultured sensibilities and elan, with carefully curated items which could last a generation and built to withstand the rigours of travel rather than just a season.

Part of these enlightened times in history was the ‘Grand Tour’, a journey for the well-heeled to experience the refined opulence and luxuries of Europe.

I am Nobilis Atelier was born from the essence of the Grand Tour. Understated style, craftsmanship, travel and timelessness. The Attaché range utilised the best-of-the-best materials, including bespoke calf leather from the Hermès-owned tannery and lined with Italian Alcantara, which adorns the interiors Aston Martins and Lamborghinis alike.

Aside from the product design challenges, key to the ongoing success of I am Nobilis Atelier was establishing an engaging brand story to create a strong marketing, retail, PR and social strategy. This was done by combining reportage and ethereal close-up hero photography as well as distinctive copywriting and travel. A sense of brand ceremony included bespoke dust bags, ribbons, luxurious gift box and courier delivery.

The Atelier brand continues on to develop a curated portfolio of accessories and products.

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