BANKING & FINANCE
‘From Vaults to Values’
Banks were once trusted institutions. Great banking hall of granite and mahogany were cathedrals of finance. Since those tangible and physical heydays, the banking experience is now more intangible, digital, remote and often emotionally empty.
Within the complex world of ‘banking’ from retail, private to corporate, HNWI and hedge funds, it is critical financial institutions of any size reach beyond ‘just a brand livery’, relying not on just a logo and a colour, but create engaging content communicating their brand, product and service other than just a ‘rate’. Working with our clients we sought to recapture the ‘spirit of banking’ for the modern world, to re-establish values of ‘personal’, ‘reputation’ and importantly ‘trust’ while defining a clarity between themselves and their competition. A key challenge is understanding how the consumer has evolved to include new types and breeds including the HNWIs. This new consumer carry with them increasingly complex wealth management needs and but also a need to address them in a familiar tone of dignity and prestige, therefore the importance of tapping into clients on a personal level, with clear communication of benefits of bespoke products and services, build loyalty and a reason to return. Our multi-disciplinary and multi-sector approach helps us to better articulate your brand and its offer. From first contact to an emotive digital experience, from the tactility of print to ‘a perceived’ environment, a tailored client relationships and even the reassuring comfort of a carefully chosen club chair.
RBS | International
Establishing a private and wealth management experience for a wider aspirational international overseas premium and luxury audience. Creating sense of relationship and ceremony born from financial pedigree to support bespoke wealth management.
Arab Bank Australia
Embracing a modern Arabic style with an Australian aesthetic to create a unique banking experience. This tone of voice was articulated across digital applications, marketing, print and environmental styling.
Investec | Private Bank
Articulating Investec’s tone of voice centered in roots, freedom, culture and utilising the ‘iconic’ Zebra across a tailored range of brand communication material for distinct ‘ Private’ brand marketing and communication.
Tiroler Sparkasse | Austria
Authentic banking for regional people in their real lives. Making products more tangible with an aspirational yet inclusive tone and interiors which respect historic architecture. A cornerstone of trust with the reassurance of a generational financial institution.