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I am Nobilis | Atélier

N | IM NOBILIS ATÉLIER

‘Memories of the Grand Tour’

The Attaché by I am Nobilis, born from the essence of historic tradition of the Grand Tour:  A journey of culture and enlightenment for the well-heeled nobility to experience the refined opulence of Europe.

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'Knowing not showing'

The Attaché by I am Nobilis, born from the essence of historic tradition of the Grand Tour:  A journey of culture and enlightenment for the well-heeled nobility to experience the refined opulence of Europe.

 

Today, it’s about the attitude of the travelling mind, mastering the art of carrying less and finding true luxury.

 

The Attaché range utilised the best-of-the-best materials, including Hermès-owned tannery calf leather and lined with Italian Alcantara, which adorns the interiors Aston Martins and Lamborghinis alike. 

We employed artisan manufacturing skills in Europe to ensure a luxury product that achieves the highest quality, functional, long lasting and ethically produced

minimising carbon footprint.

 

Aside from the design challenges, key to the ongoing success of the project was establishing a brand story aligned with consumer insight to establish a strong marketing, PR and social strategy. 

 

The sense of product delivery and ceremony included bespoke dust bags, ribbons and luxurious gift box.

'Knowing not showing'

I am Nobilis Atelier Introduction
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BRAND CREATION + CONSUMER INSIGHT + IDENTITY + PRODUCT DESIGN + ART DIRECTION + COPYWRITING + PACKAGING + WEBSITE + PR + SOCIAL MEDIA

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